On Friday, 13th February, the Medguard team came together at Dunboyne Castle Hotel & Spa for the annual Kick Off Meeting 2026, a day defined by energy, alignment and a powerful shared purpose.
This year’s theme, ‘The Medguard Promise,’ is more than a headline, it represents a clear, enduring commitment that Medguard has upheld since opening its doors in 2009.
“To be Ireland’s most trusted partner in medical devices and consumables, through responsiveness, integrity, clinical excellence, and customer-first service.”
Every presentation, discussion and team-building activity throughout the day connected back to this promise, reinforcing what it means not just as a statement, but as a daily standard.
A Promise Grounded in Trust
Trust does not happen by accident. It is built through consistent actions, clear communication and accountability across every department. From Sales and Residential to Clinical Education, HSE, Customer Care, Marketing, Data, Operations, Procurement, Finance and HR, each team demonstrated how their work contributes to earning and strengthening that trust.
- Responsiveness means acting quickly, solving problems proactively and supporting customers when they need us most.
- Integrity means doing what we say we will do transparently and ethically.
- Clinical excellence means ensuring the highest standards in product knowledge, education and service support.
- Customer-first service means putting the needs of healthcare providers, and ultimately patients, at the centre of every decision.
The day created space for colleagues to step back from daily operations and see how their individual roles connect to the bigger picture. When teams understand their impact, performance becomes purposeful.
Why This Day Matters
Taking time out each year to learn together is a strategic investment. It strengthens alignment, builds cross-functional understanding and deepens relationships between teams that work closely but may not always share the same physical space.
The Kick Off Meeting allows our teams to:
- Align around company strategy and priorities
- Share insights and innovation across departments
- Strengthen collaboration and communication
- Celebrate achievements and recognise excellence
- Reconnect with Medguard’s core values and mission
The afternoon team-building session reinforced the importance of trust and teamwork internally, because strong internal relationships directly translate into stronger external service.
From Team Alignment to Customer Experience
When teams are aligned around a clear promise, the impact is visible in the customer experience.
Better collaboration leads to:
- Faster response times
- Clearer communication
- Smoother processes
- More consistent service delivery
- Proactive problem-solving
Customers experience this as reliability, professionalism and partnership, not just supply. By embedding responsiveness, integrity and excellence into everyday operations, Medguard strengthens its position as a trusted partner across Ireland’s healthcare landscape.
The Patient at the Centre
At the heart of The Medguard Promise is the end user, the patient. Every order picked in the warehouse, every sales call, every educational session, every service visit and every finance interaction ultimately contributes to patient care. When Medguard teams operate with shared purpose and high standards, healthcare providers are better supported, and patients receive the best possible outcomes.
The 2026 Kick Off Meeting was a reminder that success is not just measured in targets or revenue, but in trust earned and lives supported.
As the team moves forward into 2026, there is renewed clarity and momentum around what it truly means to deliver The Medguard Promise. By putting people at the heart of everything we do, acting with integrity in every decision, striving for exceptional performance in every interaction, and approaching our work with genuine care, Medguard ensures that every team member, every customer, and ultimately every patient experiences the highest standard of trust, support, and outcomes.
Celebrating The Medguard Promise in Action
A key highlight of the afternoon was the Medguard Awards ceremony, a moment to recognise colleagues who truly embody the values behind The Medguard Promise.
These awards are not just about performance metrics. They celebrate the behaviours, attitudes and standards that define who we are as an organisation and how we serve our customers and patients every day.
Award 1 | Exceptional
The Exceptional Award recognises an individual who consistently goes above and beyond in their role. This person sets the benchmark for excellence, delivers outstanding results, and raises standards across their team.
Winner: Elaine Daly, Purchasing Supervisor
Award 2 | People
The People Award celebrates someone who puts colleagues and customers at the heart of everything they do. This individual fosters collaboration, supports others and strengthens the Medguard culture through positivity and teamwork.
Winner: Caitlin Toal, Residential Sales Coordinator
Award 3 | Innovative
The Innovative Award recognises forward-thinking and problem-solving. It celebrates someone who challenges the status quo, introduces new ideas, improves processes, and contributes to smarter ways of working that enhance the customer experience.
Winner: Anita Sljivaric, Business Analyst
Award 4 | Genuine
The Genuine Award honours authenticity and integrity. This award highlights an individual who consistently acts with honesty, transparency and care — someone who builds trust naturally through their actions and attitude.
Winner: Joanne Yore, Commercial Enablement Manager
Award 5 | Guard Award
The Guard Award is a special recognition of someone who truly embodies The Medguard Promise in its entirety. This individual protects and strengthens our reputation through responsiveness, integrity, clinical excellence and customer-first service.
Winner: Dean Fitzpatrick, Customer Care Team Lead
The awards ceremony was a powerful reminder that The Medguard Promise is brought to life not through words alone, but through people. By celebrating these individuals, Medguard reinforces the standards that drive trust, collaboration and exceptional service, ultimately ensuring that customers feel supported and patients receive the best possible outcomes.
